Demystifying Social Media in Education
Do you know how to grow your brand's social media presence in an authentic way? Confused on which channels to even be on and what to expect from your efforts?
Learn what it takes to increase your brand's reach, engagement, and referral traffic from a team of experts that have done it for some of the biggest brands in education. In this session, you'll learn the brief history of social media, the mindset your team will need to adopt to reap its MANY benefits, and which channels you should invest in based on your audience needs, internal capacity, and business objectives.
Host Bios
Elana Leoni, CEO, Leoni Consulting Group
Elana has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Porter Palmer, Director of Joy, Leoni Consulting Group
Since she started grading her big brother’s school workbooks as a preschooler, Porter has had a singular career commitment to education. With her bachelor’s of science from Lander University and several certifications in hand, she taught special education in South Carolina’s public school system for 8 years before leaving the classroom to help states create and study standards-based assessments for students with disabilities. In that role, Porter served as the lead developer and project coordinator for multiple alternate assessment contracts.
